Brierley offers a full range of loyalty and CRM services — advancing loyalty and CRM for over 25 years. Our unique customer- centric marketing approach has led to an unparalleled reputation for success. Our goal: making customer relationships dramatically more profitable.


Our proven approach to loyalty program design has led to some of the world’s most successful loyalty programs. We are an acknowledged leader in the field. Our expert CRM strategy, informed by customer analytics, has set the gold standard in retail customer relationship marketing.


We are experts in handling all your loyalty technology and CRM technology needs – everything from the smallest loyalty apps to your CRM database to complete loyalty solutions. Our LoyaltyWare system is the proven, easy, quick-to-market loyalty and CRM solution.


Brierley’s full-service agency provides award-winning digital and direct marketing loyalty communications and CRM creative services. From apps to websites to email and direct mail, our multi-channel creative and execution services specialize exclusively in loyalty and CRM.

  • Brierley announces capability to fully integrate with Google Wallet to further enhance loyalty.|
  • Brierley CEO featured on Donald Trump Jr. on Brierley's industry-changing CRM and loyalty programs.|
  • Hal Brierley named 2014 Mega Award Winner for Airline, Travel & Hospitality Industry Achievement as a Loyalty Pioneer.|
  • Brierley is proud to add Yes Lifecycle Marketing to its powerful and strategic partnerships.|